DIGITAL DESIGNER
HELMET DESIGNER
BRANDING
As part of Triple Digital Agency, I played a role in shaping the Max Verstappen brand experience, crafting both digital and physical touchpoints that resonate with fans worldwide. From designing the distinctive helmets Max wears on the track to creating the official Max Verstappen app, my work has helped bring his brand to life in dynamic, memorable ways.
Max Verstappen, a Dutch F1 driver and three-time World Champion, has a brand identity that needed to be bold, scalable, and instantly recognizable. We developed a cohesive visual language that extends seamlessly across merchandise, helmets, app interfaces, and the official website—building a brand presence that’s as fast-paced and unstoppable as Max himself.
HELMET DESIGN
Max had very specific requirements for his helmet design. First and foremost, he wanted to showcase his legacy by featuring the iconic 'Verstappen mustache' on the front and sides of the helmet.
The lion on top of his helmet quickly became an iconic and instantly recognizable element of the brand.
