PRODUCT DESIGNER
MOTION DESIGNER
2021
The citizenM project redefined the hospitality industry by creating a digital-first brand experience that blends innovative technology with intuitive design. Focused on eliminating friction points, the project delivers a seamless and highly personalized customer journey. The result? A standout guest experience that’s garnered industry acclaim and cultivated a loyal customer base.
USER JOURNEY
As the UX/UI designer on this transformative project, my role was to craft a user-centric digital ecosystem that anticipated and met travelers' needs at every step of their journey. Starting with a comprehensive mapping of user journeys, I designed interfaces that made booking a room, checking in, and exploring local hotspots as effortless.
By prioritizing simplicity, I ensured that every element from the booking process to in-room customization aligned with citizenM's playful and innovative brand identity. The introduction of seamless booking workflows, mobile room keys, and upfront check-in processes enabled guests to save time while allowing staff to focus on creating meaningful in-person connections.
One frictionless guest journey
CHALLENGE
The primary challenge was to deliver a frictionless and engaging digital experience while staying true to citizenM’s bold and playful brand ethos. It was essential to create a system that was both functional and delightful, ensuring guests could easily navigate the platform and enjoy their stay without interruptions.
IMPACT
Guests could now check in before arrival, eliminating the need for lobby queues. The ability to order food and drinks, create mobile room keys, and customize in-room settings streamlined the guest experience and saved valuable time.
Interactive elements, micro-interactions, and vibrant animations enhanced user engagement, creating a memorable digital touchpoint that resonated with the brand's spirit.
By combining thoughtful design with cutting-edge technology, this project elevated the hospitality experience to new heights, allowing citizenM to stand out in a competitive market while building deeper connections with its guests.