PRODUCT DESIGNER
MOTION DESIGNER
The citizenM project revolutionized the hospitality industry with a digital brand and a seamless customer journey, eliminating friction points and delivering a personalized experience through intuitive digital interfaces and cutting-edge technology. Their approach has garnered industry recognition and a loyal customer base.
USER JOURNEY
From the very first tap, the platform is designed to anticipate and meet the needs of every traveler. I started by mapping out user journeys to ensure that booking a room, checking in, and exploring local hotspots would be as easy as swiping through a playlist. Each element is designed with simplicity in mind, from seamless booking to personalized room settings, ensuring a frictionless experience from start to finish.
One frictionless journey
PLAYFUL INTERACTIONS
With citizenM’s playful and innovative brand spirit in mind, I brought in interactive elements that add a touch of fun. Thoughtful micro-interactions, animations, and vibrant visuals inject personality into every screen. Whether it’s swiping through room options, exploring the city with curated suggestions, or customizing the in-room environment, every touchpoint has been designed to be enjoyable and engaging.
